Google Feed API is gone: now what?

Google Feed API is gone: now what?

As you might have heard, the Google Feed API is closing on December 15th, 2016. It’s not too late to look for a replacement and Superfeedr has you covered, either directly, or via Embedly.

The Google Feed API was used to build all types of applications, from simple web page embeds to more advanced feed readers and podcasts players. Superfeedr is a powerful replacement which also provides tools for all of these use cases. We also have solutions for feed publishers or even for people looking for real-time search filters.

Compared to the Google Feed API, we provide a richer schema (with more metadata!).

Push vs. Pull

One of the largest benefits of using Superfeedr’s infrastructure is that rather than polling data from us, you can subscribe to the feeds and be notified using webhooks when these are updated. That means you do not have to load data from Superfeedr on your web pages, but can conveniently store it on your server and serve it from there.

Embedding feeds

In addition to consuming feeds, if you’re looking to embed feeds, consider using Embedly. Embedly is a Superfeedr customer and the processing of feeds is handled transparently by us.

Their embed is very simple to configure and is responsive which means it will look great on both desktop and mobile web. Here’s an example with the feed for this blog (you can replace the value of the href attribute with any feed):

<a class="embedly-card" href="">Feed</a>
<script async src="//" charset="UTF-8"></script>

And here is the output:


Liked this post? Read the archive or

On the same topic, check updated pricing, combining feeds and how can we help the open web?.

Previously, on the Superfeedr blog: Building a News Bot for Facebook Messenger.